How 3D Scanning Can Be a Valuable E-Commerce Tool
Get stunning, fast-loading 3D scans of your products that boost sales, increase buyer confidence, and reduce returns.
E-commerce is simply defined as the act of selling or buying goods and services online. The practice has been around for decades but was embraced to an unprecedented level in the last year as the pandemic forced most of the world to stay at home.
Despite the success of e-commerce, there are a few innate limitations of buying or selling anything online. It is better for everyone involved if customers can see the products before they purchase them. This reduces the chances of costly product returns and improves overall customer satisfaction. This is where 3D scanning can come in handy.
What is 3D scanning?
3D scanning is a method by which the geometry of a real-world object is measured to create a digital 3D model. Depending on the 3D scanning technique used, the digital model can also simulate the color and texture of the object.
In contrast to older methods of contour measurement, 3D scanning is a non-contact method. Through the use of media such as visible light or lasers, measurements of objects can be done without the contact of any measuring instrument. This makes 3D scanning ideal for the handling of fragile items. It’s also a very fast method, although data processing can require high-end equipment.
How 3D scanning can help your e-commerce business
Digital models have been heavily used in industrial applications as they can be analyzed and measured an infinite number of times. This is the same benefit that 3D assets offer to an e-commerce platform. With 3D models, your customers can rotate a product as if they were looking at the real thing. The mere fact that 3D models look great and are fun to play around with can already be a factor that draws customers to your website.
The use of 3D renderings of products can increase customer conversion by at least 300 percent.
Successfully integrating 3D models into your e-commerce store takes more than just scanning your products with your phone. As with any business move, this requires some savvy and significant investment. Here are some things to consider before making this transition.
Take note that you will also need to consider how long a 3D asset will take to load in your e-commerce store. According to a study done by Google, 53% of mobile website visitors tend to navigate away from an item listing if it takes more than 3 seconds for all assets to load. You may have to resort to other strategies to make sure that your potential customers stay on your page for just a few seconds longer.
As more retailers move towards the e-commerce space, the online market has also become increasingly competitive. Making customers take notice of you will take more than just having superior products. Ensuring a good customer experience can go also go a long way towards conversion and gaining customer loyalty.
Integrating 3D models of products is becoming a more common practice. Photos are old hat – 3D models can show off the detail of a product in a way that customers will really appreciate. It can take a bit of an investment, though, so it’s best to approach this move strategically.
From the 3D scans, we can create digital high-resolution fly-overs of objects which are perfect for e-commerce sites and videos. The flyovers can be automated or manually controlled by the website visitor. Flight path, speed and zooming for more detail can be added or modified. Example of a sped up automated flyover
How 3D Scanning Increases Sales
If a picture is worth a thousand words, then what is a 3D rendering worth? 3D scans are interactive to the point of being spellbinding — online visitors will use their mouse to spin, turn, and manipulate your 3D renderings. That’s about as close as you can get to holding an object without actually holding an object.
Google Loves Rich Media
Google Shopping, Pay-Per-Click (PPC) advertising, and Search Engine Optimization (SEO) rule over all eCommerce businesses — you must follow the rules of the Google machine to get the best results.
Fortunately, Google prioritizes eComm sites that support and showcase rich media (photos, videos, GIFs, and of course, 3D renderings), which means you’ll have a better chance of showing up on page 1 of Google search listings, and having a reasonable PPC cost-effectiveness.
It’s More Clickable & Shareable
Studies show that users are 10 times more likely to share a web page with some sort of visual element, rather than a page that’s a wall of text. Users love the instant gratification of colors and shapes rather than words, and that can make a huge difference in getting social media and backlinking momentum for your site.
Built for Unsure Customers
If you’re looking at a product online, and all you have are photos to reference, are you really going to be sure of what you’re paying for? Having a three-dimensional view of a product helps you to better understand its size, shape, and other attributes, making you much more likely to say “Hey, I think this product is going to work.”
Separate You From the Competition
If you’ve been in the world of eCommerce for awhile, you already know that this is a competitive and saturated industry, regardless of what you’re selling. Everyone has decent products, reasonable prices, free shipping over XYZ dollar amount, riveting product descriptions, and of course, product photos.
Your eComm Business Will Stand Out
It’s more effective (and profitable) to be an early adopter of 3D scanning your products, rather than being another salty sardine in the eCommerce tin.